Sim Leisure Gulf Contracting is part of the Sim Leisure Group, a multinational company that specializes in themed leisure attractions. With over 30 years of industry experience, the company operates in Malaysia, Singapore, the UAE, Saudi Arabia, and other international markets. Its Gulf operations have been active for nearly two decades, focusing on delivering innovative leisure experiences.

The company offers a range of services, including the design and construction of themed attractions for parks, aquariums, and family entertainment centers. Notable projects include the Adventure Park Dubai at Dubai Hills Mall and the management of ESCAPE-branded theme parks. Sim Leisure Gulf Contracting also provides consultancy services in cost engineering, material sourcing, and project budgeting, tailored for the Middle East. Their expertise combines cross-cultural insights to meet regional needs while maintaining high design standards.