New Holland Construction is a globally recognized brand in heavy machinery and construction equipment, operating widely across the Middle East and Africa. The company supplies a full line of earthmoving machines, including backhoe loaders, excavators, wheel loaders, and skid steers, designed for construction, roadworks, and agricultural sectors. With a strong dealer network, New Holland Construction ensures prompt delivery, after-sales support, and access to genuine spare parts across the region.

In the Middle East and Africa, the brand is known for its durable machines, fuel efficiency, and adaptability to challenging site conditions. Contractors and developers rely on New Holland for equipment that performs well in harsh climates and tough terrains. With a reputation built on innovation and customer care, New Holland Construction continues to support infrastructure development across the region, making it a key player in the construction equipment industry in MEA (Middle East and Africa).