SMEG Distribution DMCC, founded in 2011 and based in Dubai, UAE, is a brand nurturing and distribution company specializing in both food and non-food products. They focus on designing, developing, and building the commercial success of lifestyle, FMCG, and sustainable products by leveraging expertise in procurement, distribution, and supply chain management. With a sizable portfolio that includes their own brands alongside multinational brands, SMEG Distribution caters primarily to the UAE market and extends its reach across the Middle East region through a robust wholesale and supply network.

As part of Phoenix Group since 2016, SMEG Distribution has expanded its operations downstream, enhancing synergies between manufacturing, private labeling, and distribution. This strategic integration helps strengthen their procurement capabilities and market presence across major retailers and customers in the UAE. Their supply chain proficiency includes transportation, storage, and logistics services tailored to support the efficient delivery and distribution of a wide variety of consumer products.

SMEG Distribution’s import activities heavily involve sourcing goods from countries like India, with shipments chiefly consisting of FMCG and lifestyle-related products. The company emphasizes transparency and efficiency in its supply chain operations, supported by a workforce of 201-500 employees. Their headquarters are located at Saheel Tower I, Dubai, and they maintain a strong reputation in the logistics and supply chain sector for reliable and effective distribution solutions supporting commercial growth.