TOYIT is an innovative social impact platform from the UAE promoting sustainability through toy sharing and reuse. Built on the principles of a circular economy, TOYIT offers a unique mobile app where parents can donate, exchange, or receive toys that are no longer in use, rather than letting them go to waste. The platform fosters community engagement, environmental responsibility, and mindful consumption among families. TOYIT aims to reduce the volume of toys ending up in landfills by extending their life cycle and promoting shared ownership. In addition to its digital service, the company runs physical toy collection drives, donation events, and awareness campaigns in collaboration with schools, NGOs, and local businesses. It also educates children about sustainability, kindness, and reuse through storytelling and play-based learning. By creating a community of responsible parents and happy kids, TOYIT is reshaping the way society thinks about toys—turning play into a planet-positive act of care and sharing.