AppMetrica is a comprehensive mobile analytics and marketing platform developed by Yandex, designed to help businesses monitor app performance, user behavior, and advertising effectiveness in real time. Trusted by global developers and marketers, AppMetrica delivers actionable insights to optimize user engagement and retention across iOS, Android, and web platforms.

The platform offers advanced features such as in-app event tracking, crash analytics, retention analysis, and cohort reporting—all accessible through an intuitive dashboard. AppMetrica’s powerful attribution tools allow marketers to track campaign performance across multiple channels, helping them identify the most effective traffic sources and user acquisition strategies.

With seamless integration options and real-time data processing, AppMetrica supports agile decision-making for product development, user experience improvement, and marketing optimization. The platform also offers flexible APIs, making it ideal for data-driven organizations seeking customized solutions.

Backed by Yandex’s robust infrastructure and data security standards, AppMetrica is widely used across industries such as e-commerce, gaming, fintech, and digital media. Whether for startups or large enterprises, AppMetrica provides the analytical edge to grow user bases, enhance retention, and drive measurable business outcomes.