Nayi Shirt is a creative sub-brand initiative under Coding Nexa, a tech company known for innovation in software and branding solutions. This fashion-tech venture introduces a digital-first clothing experience, blending tech-powered e-commerce with unique apparel design. While still developing its full identity, “Nayi Shirt” targets a youthful, fashion-forward audience that values individuality, tech integration, and fresh branding. The platform is anticipated to provide a seamless online shopping experience, custom design tools, limited drops, and smart wardrobe integrations via mobile applications. Backed by Coding Nexa’s development team, the brand will likely introduce AR-based virtual try-ons, social media connectivity for sharing looks, and loyalty-based gamified features. Though it’s in an early stage, the idea behind Nayi Shirt reflects the intersection of fashion and technology, aiming to create a community-driven, digitally native apparel brand. This makes Nayi Shirt a promising concept in the emerging space of lifestyle-tech fusion.