Analog is an Abu Dhabi–based edge-driven AI and mixed-reality company founded in 2023 by Alex Kipman under the G42 umbrella. The company focuses on enriching environments—such as cities, sports facilities, and entertainment venues—by seamlessly integrating human-centered AI, smart sensors, edge computing, and immersive interfaces to enhance real-time experiences.

Analog’s core technologies include low-latency edge processing platforms, mixed-reality spatial computing tools, and adaptive machine-learning systems designed to support data-intensive actions at the human level. Their solutions power intelligent insights in sports—such as AI-driven athlete training feedback, volumetric replay, and fan engagement overlays—and enable real-time, autonomous decision-making in smart cities and mobility.

With a compact, multidisciplinary team of around 45 employees, Analog collaborates with governments and enterprises to deploy real-world pilots focused on public safety, urban mobility, and cultural scenarios. Notable initiatives include a smart-city edge infrastructure project and collaboration with sports teams like UAE Team Emirates and Abu Dhabi’s cultural events.

Backed by G42 and driven by a mission to make technology an invisible ally, Analog aims to reshape how society interacts with environments—bridging imagination and reality through advanced yet empathetic AI design.