Brink’s India Middle-East & Africa

Brink’s India, Middle-East & Africa, founded in 1859, is a leading global provider of secure logistics and cash management services. Headquartered in Dubai, the company offers comprehensive solutions including cash transport, ATM services, cash processing, secure storage, and armored vehicle logistics. Leveraging advanced technology and an extensive network of over 1,100 facilities and 12,000 vehicles worldwide, Brink’s serves a diverse clientele including banks, retailers, governments, and jewelers, ensuring high-value goods are managed with unparalleled security and efficiency.

With a presence in more than 100 countries across six continents and a workforce exceeding 59,900 employees, Brink’s combines deep industry expertise with innovative digital tools to optimize the entire cash lifecycle. Their offerings extend to secure logistics for fine arts, gold testing labs, and smart safes, supported by a sophisticated IT infrastructure that includes Salesforce, Adobe Marketing Cloud, and Google Analytics. This integration of technology and traditional armored services positions Brink’s as a premier provider in the Middle East, driving enhanced operational productivity and protection for clients.

In the UAE, Brink’s has recently entered a strategic joint venture with Meedaf, aiming to revolutionize cash management and ATM operations by blending Brink’s global expertise with Meedaf’s regional insights. This alliance focuses on innovative, integrated solutions such as cash-in-transit, money processing, and digital retail technologies, setting new standards for security, efficiency, and customer service in the region’s financial ecosystem. This collaboration marks a significant step to enhance cash handling services and operational excellence in the Middle East market.