Fakhruddin General Trading LLC, part of the long-established Fakhruddin Holdings, is a prominent Dubai-based wholesaler and general trading company with roots dating back to 1963 when founder Sheikh Fakhruddin Ebrahimji Hamid opened a small shop in Murshid Bazaar, Dubai. Over six decades, the company has evolved into a multimillion-dollar organization, operating from a 250,000 sq ft warehouse in Deira and employing over 250 staff to stock and distribute more than 25,000 SKUs across beauty, personal care, household, hardware, toys, luggage, and general consumer products.

The company specializes in both import-export and intra-UAE wholesale, partnering with leading brands like Feah, Lady Diana, Durasonic, Solo, Kawashi, and more. Fakhruddin holds strong distribution networks across Africa, Asia, Europe, and the GCC, delivering cost-competitive products to wholesalers, retailers, and exporters.

Today, under the leadership of Group CEO Husainy Fakhruddin, CEO Mohammed Fakhruddin, and COO Zainab Fakhruddin, the firm combines traditional trading experience with modern wholesale strategies—such as launching the FakhruddinSouq app for online bulk purchasing—to deepen market reach and streamline operations across the UAE and beyond. Their long-standing reputation, vast product portfolio, and digital momentum position Fakhruddin General Trading as a trusted, forward-looking pillar in the region’s wholesale distribution landscape.