FERO.AI is a Dubai-based enterprise SaaS venture founded in 2018, specializing in AI-powered automation solutions for logistics and freight operations. The company offers an advanced ecosystem that includes Transport ERP modules and TiA (Transport Interactive Assistant)—recognized as the world’s first conversational AI voice agent tailored to freight management, enabling users to interact via WhatsApp or voice without needing new apps. TiA automates tasks such as booking loads, generating contracts, tracking milestones, and responding to status updates, significantly reducing human error and manual coordination across the freight ecosystem.

FERO.AI supports carriers, freight forwarders, 3PLs, couriers, ports, and manufacturers in over 15 countries, including clients like DSV, Gulftainer, and Emirates Logistics. Their technology leverages narrow AI, machine learning, NLP, computer vision, and clustering algorithms to optimize rate generation, fleet performance, anomaly detection, and ERP integration—even across diverse stakeholders and systems.

The company raised USD 1.1 million in funding in 2021 and later participated in the Microsoft Startups MEA program. FERO.AI has expanded its presence with European headquarters in Rotterdam and offices in the United States and India. Operating with approximately 50–100 employees, FERO.AI aims to streamline logistics—shifting freight operations from manual coordination to automated, accurate, and scalable systems that unlock efficiency and visibility across the supply chain.

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