GrubTech is a Dubai-based food-tech SaaS company founded in 2019 by Mohamed Al Fayed, Omar Rifai, and Mohamed Hamedi. It serves restaurant groups, cloud kitchens, and quick commerce brands across more than 18 international markets, including the GCC, Egypt, Europe, and Sri Lanka.

At its core is gOnline, a unified commerce platform that integrates multi-channel online orders—such as aggregators, dine-in, take-out, and direct sales—with systems like POS, ERP, inventory, logistics, payments, and loyalty programs. GrubTech also offers solutions for kitchen display systems, dispatch management, AI-driven analytics, inventory tracking, and order fulfillment, all aimed at optimizing operational efficiency.

Clients using GrubTech often experience up to double the sales per square meter, a 25% increase in service speed, and noticeable reductions in labor costs and food waste.

In May 2024, the company raised $15 million in Series B funding led by Jahez Group’s venture capital arm, with participation from Addition and Oryx Fund. This funding is being used to expand into Saudi Arabia, Europe, and the UK.

GrubTech’s all-in-one platform empowers food businesses to scale while gaining greater visibility, control, and efficiency.