INIT MENA is a regional branch of INIT, the global leader in intelligent transportation systems (ITS) for public transit. Based in the Middle East and North Africa region, INIT MENA delivers advanced, integrated solutions to optimize and manage public transport operations efficiently. The company specializes in offering cutting-edge technologies including automatic vehicle location (AVL), real-time passenger information systems, fare collection, planning and scheduling software, and data analytics tools tailored to meet the unique challenges of urban mobility in the MENA region.

With a strong focus on digital transformation and smart city initiatives, INIT MENA collaborates with governments and transportation authorities to modernize public transit infrastructure and enhance the passenger experience. Their modular and scalable solutions help clients streamline operations, improve service reliability, reduce operational costs, and meet environmental targets.

INIT MENA also provides end-to-end project support — from consulting and system design to implementation, training, and ongoing technical maintenance. Backed by decades of global expertise and innovation, INIT MENA is committed to shaping the future of public transportation through sustainable, efficient, and intelligent mobility solutions across the region.