Kahunas (pronounced “Ka‑hoo‑nas”) is a Dubai-based, self-funded startup founded in 2021 by entrepreneur Mark Fox to empower personal trainers and fitness coaches through custom branded mobile apps. The platform enables coaches to launch their own iOS and Android apps—complete with logos, content, client tracking, AI-powered nutrition and workout modules, and messaging features—typically within 30 days without the cost of custom development.

Built with a white-label, user-first approach, Kahunas allows integration of global payment services in multiple currencies including UAE dirham. Coaches onboard via a dashboard and launch a branded app store presence with point-and-click tools, coupon support, and automated billing capabilities.

By 2023, the platform had enabled over 5,000 coaches to launch apps, served 150,000 clients globally, processed more than $1.2 million in monthly payment volume, and generated roughly $4 million in annual revenue—a 900% year-on-year growth.

With over 100,000 active users and an overall platform rating of approximately 4.6 out of 5 from more than 70 user reviews, Kahunas enjoys strong client satisfaction. User feedback highlights its intuitive interface, responsive customer service, and impact on business growth.

Kahunas positions itself as a coach-centric technology partner focused on accessibility, transparency, and scaling coaching businesses efficiently through branded mobile app experiences.

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