Merex Investment Group, established in 2019 as a joint venture between Dubai Holding and Brookfield Asset Management, is a prominent real estate investment company based in Dubai, UAE. The group specializes in owning and operating a diversified portfolio of retail and lifestyle destinations which include well-known assets such as City Walk, The Beach, JBR, and J1 Beach. These destinations span over 2 million square feet and host more than 550 retail, leisure, and entertainment tenants, catering to a vibrant and urban lifestyle with offerings in luxury dining, entertainment, wellness, and community engagement.

The group aims to create long-term value for Dubai’s residents and businesses by reimagining urban experiences and designing sustainable, family-friendly environments. Merex Investment places a strong emphasis on innovation, marketing excellence, and customer experience, enhancing its properties with immersive dining options, exclusive leisure activities, and festive cultural events. Their portfolio and developments focus on seamless integration of retail, hospitality, and entertainment, contributing significantly to Dubai’s appeal as a global city for tourism, lifestyle, and investment.

Currently, Merex Investment is planning to redevelop the popular La Mer North seafront district with an ultra-luxury residential project comprising about 225 luxury homes, expected to be completed by 2027. This redevelopment aligns with their strategy to blend luxury living with their established retail and leisure hubs. As a joint venture valued at approximately AED 5 billion (around US$1.4 billion), Merex Investment is recognized as a key player in Dubai’s urban development landscape, supporting sustainable growth and vibrant community experiences through strategic partnerships and innovative real estate management.