The Middle East Retail Forum (MRF) is a leading retail-focused conference and networking platform that brings together retailers, technology providers, and thought leaders from across the region. Established to drive innovation and collaboration in the retail industry, MRF serves as a hub for knowledge-sharing, strategic insights, and the latest industry trends. The forum hosts annual events, workshops, and panel discussions that cover key topics such as digital transformation in retail, customer engagement strategies, supply chain optimization, e-commerce growth, and the future of physical retail. By fostering dialogue among industry stakeholders, MRF enables participants to gain valuable perspectives on challenges and opportunities shaping the retail sector. The platform attracts CEOs, entrepreneurs, investors, and technology innovators who come together to exchange ideas, form partnerships, and explore business opportunities. Beyond events, MRF provides continuous industry analysis, whitepapers, and reports that guide retailers in navigating market shifts. The forum is instrumental in driving collaboration between traditional retailers and emerging digital platforms, ultimately contributing to the advancement of the retail ecosystem in the Middle East. Its vision is to strengthen the retail community by creating a space where knowledge, innovation, and opportunities converge.