MUNCH:ON was a disruptive food delivery and subscription platform founded in the UAE, built to revolutionize how professionals access affordable and timely meals. Targeting office workers and busy professionals, the platform offered scheduled lunch deliveries at discounted prices by aggregating orders and partnering with local restaurants. With a strong emphasis on convenience, affordability, and consistency, MUNCH:ON optimized food logistics to reduce costs and delivery times while maintaining meal quality. Users could subscribe to weekly plans, pre-schedule meals, and enjoy a curated menu tailored to dietary preferences. MUNCH:ON gained popularity across major UAE cities for its value-driven model and tech-enabled operations. In 2022, the platform was acquired by Careem, further expanding its reach and integrating it into a broader ecosystem of daily services. The acquisition marked a significant step in Careem’s vision of becoming a multi-service platform in the region. Although no longer operating independently, MUNCH:ON’s legacy continues as part of Careem’s food delivery strategy—offering cost-effective, office-friendly meals and a smarter approach to workplace dining in the Middle East.