Optix Arabia, established in 2024 and based in Dubai, UAE, specializes in driver behavior improvement, fleet management, and safety solutions tailored for the logistics and transportation sectors. The company focuses on advanced technology for driver coaching, fatigue management, video-based safety, and risk management, aiming to enhance fleet efficiency and promote a strong safety culture. Optix Arabia provides innovative IT and logistics solutions including driver distraction prevention, transport optimization, and comprehensive fleet safety equipment.

Globally, Optix roots trace back to its parent company founded in 2000, which has grown into a leading technology pioneer focused on reducing on-road risks for fleet operators through behavior-changing coaching platforms and risk-identifying technology. Serving over 700 customers across Africa, the Middle East, and Australasia, Optix integrates cutting-edge solutions to monitor and improve more than 65 risky driving behaviors, thereby improving road safety and fleet performance internationally.

With its launch in the UAE, Optix Arabia leverages this extensive global experience to meet the evolving needs of the regional logistics and supply chain industries. Their approach is characterized by seamless integration of IT services with practical fleet safety measures, supporting clients in achieving both operational efficiency and enhanced driver safety in one of the most dynamic transport markets in the Middle East.