PHOREE Real Estate is a Dubai-based real estate and property technology company, founded in 2017, that focuses on transforming the real estate experience through innovative tech-driven solutions. It is recognized as the first and only iBuyer real estate company in Dubai and the Middle East, offering services that reduce the stress and uncertainty of selling properties by providing instant offers within 24 hours through their InstantSell™ platform. The company operates a digitized real estate marketplace delivering seamless multi-channel experiences including property buying, selling, management, and consultancy with a strong emphasis on AI-powered smart matching and market intelligence.

PHOREE is led by CEO Munawar Abadullah, who brings 30 years of American Wall Street expertise, and Asim Iftikhar serves as CEO for North America, helping expand PHOREE’s reach internationally. The company integrates AI and advanced analytics to match clients with tailored investment opportunities quickly, tracking real-time market trends and enabling data-backed smart investments. Their approach targets investors, buyers, and sellers seeking high-yield, low-hassle property transactions mainly in Dubai, supported by a workforce of 201-500 employees and headquartered in Dubai’s Marasi Drive area.

Besides offering traditional real estate brokerage services, PHOREE positions itself as a digital-first real estate marketplace. Their technology solutions include digital listings, property transaction management, smart home integration, and AI-driven market insights that help clients invest smarter with predictive analytics. They maintain a strong digital presence across multiple channels and uphold a vision of flipping real estate from a complicated, slow process to a fast, intelligent one, making PHOREE a pioneering player in the UAE’s evolving proptech sector.