SAP Hybris – Customer Engagement Symposium is a premier event coordinated by SAP Hybris in collaboration with Pinnacle Middle East. It brings together senior executives and decision-makers—around 200 representatives—from leading regional and international brands to explore strategies for enhancing customer engagement and experience.

The symposium features thought leadership sessions, interactive discussions, and live demonstrations focusing on CRM innovation, omnichannel personalization, and the latest in connected commerce strategies. Drawing insights from real-world implementations, it helps attendees better understand emerging trends in customer experience and how technology can drive measurable business outcomes.

Typically held in Dubai’s premium venues, the event has historically attracted professionals from industries such as retail, telecommunications, finance, and travel. It is recognized for fostering peer-to-peer networking and delivering a platform where leaders can engage with SAP experts and partners to discover tools and methods that improve loyalty, conversion, and operational efficiency.

Over the years, SAP Hybris has scaled this offering into a biannual Customer Engagement Technology conference series, reinforcing its commitment to helping organizations elevate their customer-first strategies.