Urban Liquid is a logistics and distribution company based in Dubai, United Arab Emirates, founded in 2020. The company specializes in distribution, logistics, and supply chain services, with a strong focus on the beverage, horeca (hotel, restaurant, café), import, retail, hospitality, brokerage, sales, and marketing sectors. Urban Liquid aims to develop a core portfolio of non-conflicting, world-class beverage brands, introducing and growing these brands across the MENA region.

Since its inception, Urban Liquid has leveraged its strategic position in Dubai—an international freight and tourism gateway—to facilitate the entry and expansion of beverage brands in the region. The company combines operational excellence and a comprehensive route-to-market strategy, supported by over 25 years of collective industry experience. This allows them to build strong relationships with distributors, hospitality groups, and independent venues, ensuring steady sales growth and brand activation.

Urban Liquid’s mission centers on providing a seamless value chain from brand owners to distributors and points of sale. Their expertise in international trade and consumer goods logistics supports efficient marketing and transportation solutions, making them a key player in the UAE’s logistics and supply chain landscape for the beverage and hospitality industries.