Urban Planning Guide Engineering (UPG) is a professional engineering consultancy firm based in Serbia, founded in 2005 by Ognjen Sudzum. The company has expanded its operations to the Middle East, establishing Urban Planning Guide Engineering L.L.C. in Abu Dhabi in 2013. UPG provides a wide range of services to the construction and oil & gas industries, participating in significant projects across the UAE, KSA, and Qatar.

UPG’s services include civil and structural engineering, façade engineering, architecture and landscaping, structural steel design, interior design, project management, and digital design using Building Information Modelling (BIM). The firm also specializes in contractual and insurance claims, reverse and value engineering, and structural integrity inspections. UPG is recognized for its commitment to delivering high-quality solutions and building long-term partnerships with clients, ensuring customer satisfaction through professional and cost-effective services.