WAJ is a Dubai Internet City–based startup that provides an AI-driven, all-in-one management platform tailored for salons, spas, clinics, and beauty-focused businesses. Launched to simplify back-end operations and customer engagement, WAJ combines appointment booking, client CRM, staff scheduling, payroll processing, and financial reporting within a unified dashboard.

Key features include a client self-service portal for bookings and appointment management, an AI assistant that delivers instant business insights in plain language, and smart recommendations that promote upselling based on client history. WAJ also automates personalized reminders to reduce no-shows, supports membership programs with recurring billing, and manages commissions and payroll seamlessly for different staff models.

Operating with a small, focused team, WAJ aims to eliminate operational complexity for customer-centric businesses by offering zero-commission booking after an introductory period. The platform enables business owners to control their brand and grow client loyalty while receiving actionable analytics without technical skills.

Known for its user-friendly interface and strong regional focus, WAJ continues to gain traction among beauty businesses across the UAE and GCC. It positions itself as a partner for growth—streamlining operations, optimizing revenue, and enhancing customer experience through smart, transparent software solutions.