Watermelon Ecosystem is a UAE-based, vertically integrated startup founded in 2020 by Omar AlShamsi. It operates a B2B e-procurement platform tailored to the food and beverage (F&B) industry, connecting restaurants, cafés, caterers, and suppliers in a single digital ecosystem.

The platform offers a unified interface for comparing supplier prices, ordering stock, managing invoices, and handling working capital, helping F&B outlets streamline procurement and financial workflows. Supported by over 50 local suppliers and thousands of SKUs, its cloud-based POS and SaaS analytics enable real-time operations and greater transparency in supply chain management.

Watermelon Ecosystem has forged strategic partnerships for embedded finance solutions with institutions like Deem Finance and Biz2X to provide tailored SME lending options such as invoice financing and working-capital credit lines — making cash flow challenges a thing of the past for independent operators.

In mid-2024, the company closed a $4 million Series A funding round at a post-money valuation of $29 million, strengthening its growth trajectory across the GCC. By combining e-procurement, SaaS tools, financial access, and supplier aggregation, Watermelon positions itself as a one-stop ecosystem fueling efficiency, transparency, and scale within the region’s hospitality supply chain.